I ordered a Kona blue FIST earlier this month. I think Ford has removed some color choices to shave down the demand! I mean, really! Bright red, silver and white gone? These are bread and butter colors in the small, sporty car market. It makes for a color choice palet that is basically dark. That is a very unusual thing to see in the small, sporty car market. Platinum white is a very expensive color effect to repair in addition to its high purchase cost. If you get that one, the cost of repair will shock you a bit. I prefer colors on small, sporty cars that tend to be brighter and maybe simpler (I.E. not a tri coat finnish) solid or metallic type finnishes that have a repair cost and complexity more in line with the pricepoint of the vehicle. This comment is directed at Ford marketing people. I think they would best understand the point i am trying to make here.