One reason to "shave down" or reduce demand for a given vehicle would be engine availability. If you can make more money on an Ecoboost Escape, you might prefere to have a strong supply of engines to supply that more profitable vehicle. Or a more possible explanation would be that Ford is using FIST in north America as some kind of low profit, marketing experiment to test the acceptance and preferences of small car buyers. I am just guessing on this. I am not aware of Ford having a Fiesta specific brand manager anymore. Its a shame that Ford does not take advantage of the posibilities presented by Fiestas young demographics. There are many more ways to promote a product than just print and internet.