It doesn't matter same story different amp, kicker, mtx, pioneer, Kenwood are the small thing with 1% of each other. Audio is broken down into tiers for retailers. Level a is your Walmarts, level b is you best buy level c are you car audio and home chains as best buy is a level b/c but their magnolia stores are level d. The top of the food chain.
Level c is your upper end car audio and home audio retailers. Like car toys and Freeman's and the like. Level d is reserved for speciality. A majority of the different lines use a lot of the same components but remove features to meet price points. An amp is nothing more than a device that amplifies a signal. Several test have been done to show when they are setup correctly humans cannot tell the difference. Richard Clark and audio engineer out of Burlington NC did that test. He offer a 10,000 reward for anyone who could come and while blindfolded distinguish between the amps. Over 100 people came to take that challenge including some friends of mine who I have judged with for better than 10 years and no one ever collected that money.
So if that's the case why have focal, Alpine, audison, dls, zapco, jlaudio? Amplifing signal is not enough. These amps focus on power outout, and clean throughput. Someone also mentions their amp was cea rated so it was better. The cea standard came about to reel in amp manufactures that were making stupid power claims. Like a 2 channel 5000 watt amp for $150.00. the standard requires your amps to be tested and show their actual output per channel at 12v and at 14.4 volts. The major players came up with cea to help better sell their stuff.
You'll like this, most speakers, cost less than $25.00 to make each. Yep the same ones that you can find at madisound that their selling for 300.00 each. Those 770.00 focal drivers 25.00 each or less. Electronics industry is one of the biggest scams on the market today. Furniture is number 2 at a 300% markup and jewelry is 500% is number 1.
I've been in this industry over 25 years and 7 of them was owning a shop and selling all of the brands mentioned and then some. Why? Because of people like you and your friends who go around telling people certain brands are noisy. Everybody is different. Everybody has their own personal taste. But the best part about selling a specific brand is that if one guy buys it and you set it up right he lays waste to everyone of his friends and they all came running to get what he had, except for the one you pointed in a different direction and you start this war between them on which one is better, cleaner, louder, hits harder. Their all the same. I can take any setup you want give me, anything, and if I pick the processor, I can beat the sound quality of anything you want to bring to the table. Everytime. The only difference is what I start with and how far I have to go to get to the end. You go right ahead and keep thinking kicker or mtx is distored or muddy or not a sclean as that pioneer. Some car audio shop is laughing all the way to the bank.