The Powershift is bad, in fact it is horrible, beyond horrible. It is the Jim Hackett of transmissions. I would say the Powershift ruined the Fiesta since it was marked down and attacked over quality and reliability from the very beginning. Sadly, every Fiesta model took a hit thanks to that transmission. I can't tell you how many people during the Fiesta Movement with the ST and comments on my YouTube page are convinced the ST uses the same 6-speed automatic. Ford should have pulled it as soon as they could and installed a normal transmission and just taken a hit in MPG. The transmission was needed to hit their performance and MPG target along with really long gear ratios in the 5-speed. Both the 5-speed and Powershift were terrible in comparison to the IB-5 in the European car. My EU Fiesta felt lighter, faster, and more athletic in comparison to my 2011 with a 5-speed.
As for being costly, I am not following where Forbes is coming from. My dad just bought a new Fiesta sedan for $13k. That is the same price I paid for my Focus, 18 years ago! Since Ford is no longer going to make cars, except for the Mustang, and taking their SUV's upmarket. I have been researching what cars or crossovers I would consider driving. In doing so, you realize how good of a value the Fiesta ST is. I have been looking at Audi, Jaguar, Alfa Romeo, BMW, and Mazda. You really need to start piling on the options for what the ST comes with at half of the price point. When you look at hp/dollar, the ST is an outstanding value! The Fiesta was never designed to be the cheapest of the B-segment cars, it was always targeted to be a premium B-segment car that would provide the features of a far larger car for people looking to downsize and not wanting to give up their features. It wasn't a Yaris. It was closer to being a Mini Cooper. That reminds me that I should start looking back at Coopers again. I honestly haven't found anything that provides the same level of value, performance, looks, racing heritage, quality, and with a hatch that compares to the Fiesta. Even at $50k as a ceiling, there just isn't a lot of vehicles out there that compare. VW might, but I refuse to ever consider a VW. I would rather walk.