As far as performance goes, the factory setup is already pretty good. There are gains to be had and a few econobox defects to rectify.
I think the best “low hanging fruit” engine mods are a flash tune, intercooler and ST200/Mountune Airbox.
For tunes, the Mountune MP215 is decent in conjunction with the Airbox if you want a well sorted drop in mild upgrade. But if you want to go farther, picking up a regular Accessport and aftermarket tune - Dizzy, Stratified and Tune+ are favorites here. I’m on the Dizzy stage 2 and really happy with it. Stratified is good, but only if you like hair-trigger throttle response with limited modulation which I didn’t like.
If you ever drive the car hard and not just the occasional gun it on the on-ramp. You’ll want to look into an upgraded radiator. The stock one is inadequate even for the factory tune.
Good tires are a must. Downsizing to 16” or even 15” with slightly less skinny sidewalls will give you a lighter combo and better ride quality ,as well as a slightly better performance Summer tire selection.
The stock suspension is decent, but Bilstein B6, or if you want to lower the car, B8+Swift springs are popular, but lowering is not beneficial in this car because of suspension geometry (basically it’s only cosmetic) - Ford already lowered the Fiesta as much as they could for performance improvement. Sway bars are worth considering if you want to change the handling balance, but the car already has a very mild liftoff oversteer from the factory.
Other bolt-on engine mods (intake/exhaust) offer fairly minimal gains unless you are looking at turbo upgrades. E30 mixing is another big gain if you have E85 available, but can be a slight hassle unless you don’t mind that sort of thing.
If you really want to upgrade more, the stock turbo is the limiting factor. A hybrid (like the Whoosh Hybrid or S280) will get you to 250-300 whp which the stock motor should handle. Above 300 hp you’ll start to run into issues with fueling and eventually be looking at built motor territory. There are upgrades to the stock fuel system, but the DI system is not really adequate to run full E85. Aux port fuel injection is another workaround.
Dizzy put together a really good typical power upgrade “progression” that’s still pretty valid:
https://dizzytuning.com/blogs/technical-documents/the-ultimate-guide-to-modding-your-fiesta-st