I don't really understand enough about airflow to understand how their diffuser can both reduce drag and increase downforce. Seems like those two aerodynamics work opposite of eachother (like how a rear wing increases downforce at the expense of more drag)
Purpose-built racecars with a highly optimized undertray basically function as upside down wings. The low pressure zone underneath the car does a LOT of work and if it's controlled well the drag penalty is minimal, especially when compared with wings. By moving the point of lowest pressure (center of pressure) forward or aft you can influence the high speed balance of the car. Anyway, I digress.. lol