Next gas crunch will be covered with hybrids and electrics. Ford, and every other automaker, has addressed this a number of times. Plus, larger vehicles get better mileage than they did in 2008/2009 when the last push came for smaller cars. Consumers won't give up the room for a small car and will accept the mileage of their current large vehicle or move to the same size vehicle with hybrid or electric. The move back to low price small gas powered cars won't happen here. The next market move would be to large hybrid or electrics not to small gas cars. Also with a strong economy, consumers don't feel much pain at the pump and don't mind taking a mortgage out on their massive SUV or truck. Even if gas prices take a big jump, as long as the economy stays strong, it will do little to change consumer habits. If anything, I would see people parking their vehicles and using ride sharing/hailing to get over the gas price jump. When the largest consumer demographic is having kids and demands the room of a large vehicle, there will be no market shift to downsize back to small cars.