I used those words as I have for life on motor oil ad copy.....you implied it was hard to say if it is better. The studies show it is better and less harmful than some of the older additives like the zinc.
What I am saying is in 40 years of maintaining cars and building/rebuilding engines that we enthusiasts get bombarded by snake oil salesmen in the car mags and TV shows, Starting with oil additives from the STP and Wynn's Indy 500 days. My first "job" out of the military was as a flunkie at a buy here/ pay here used car lot. We bought junk cars "fixed" them then "sold" them. The buyer never saw a title so we could repossess at any time. We put 2 quarts of 90 weight gear oil in cars burning oil after all that is all STP was at $10 a Quart and the bulk gear oils was about $30 for 20 gallons. We packed worn manual transmissions with wheel bearing grease, sawdust in leaking cooling systems and a hundred other ways to get the car "sold" then when they bring it back charge them to "fix" what THEY broke. The thing with motor oil is in reality the largest markets are fleet and manufactures needs. Most oil testing is done for these markets where an extra 2000 miles per vehicle times thousands of vehicles mean millions in savings. Think AT&T and the USPS and the Government motor pool. So I look for industry testing to evaluate oil, opinions are taken with a grain of salt. For example I have a son that make a good living on GM LS engines. I helped assemble the latest 6.2L he put in his Trans Am. We agree on very little as I am Ford and through some genetic abnormalities he is GM. I used and loved Quaker State in the 70's and used it like crazy, he is of the opinion that any LS engine that ever used it should be sold for scrap! Or the semi-religious devotion to Mobil 1 by some car nuts.
So we all make choices, but I think the Kendall Liquid Titanium additives have been around since 2008 and I have seen nothing that makes any claims to improvements over its ability to reduce friction. The Fords ad copy on their full Synthetic (Kendall GT1) oil touts the friction reduction without mentioning the Titanium. To Ford that means milage gains, to fleets it means long term savings. I am happy to get both for my Fifi! If I seemed harsh I am sorry but titanium is a proven additive improvement. It is indeed certified by Ford.
Kendall GT1
5w-20
ILSAC GF-5
API Service SN with Resource Conserving
Chrysler MS-6395 (Rev. T)
Ford WSS-M2C945-A
GM6094M
What I am saying is in 40 years of maintaining cars and building/rebuilding engines that we enthusiasts get bombarded by snake oil salesmen in the car mags and TV shows, Starting with oil additives from the STP and Wynn's Indy 500 days. My first "job" out of the military was as a flunkie at a buy here/ pay here used car lot. We bought junk cars "fixed" them then "sold" them. The buyer never saw a title so we could repossess at any time. We put 2 quarts of 90 weight gear oil in cars burning oil after all that is all STP was at $10 a Quart and the bulk gear oils was about $30 for 20 gallons. We packed worn manual transmissions with wheel bearing grease, sawdust in leaking cooling systems and a hundred other ways to get the car "sold" then when they bring it back charge them to "fix" what THEY broke. The thing with motor oil is in reality the largest markets are fleet and manufactures needs. Most oil testing is done for these markets where an extra 2000 miles per vehicle times thousands of vehicles mean millions in savings. Think AT&T and the USPS and the Government motor pool. So I look for industry testing to evaluate oil, opinions are taken with a grain of salt. For example I have a son that make a good living on GM LS engines. I helped assemble the latest 6.2L he put in his Trans Am. We agree on very little as I am Ford and through some genetic abnormalities he is GM. I used and loved Quaker State in the 70's and used it like crazy, he is of the opinion that any LS engine that ever used it should be sold for scrap! Or the semi-religious devotion to Mobil 1 by some car nuts.
So we all make choices, but I think the Kendall Liquid Titanium additives have been around since 2008 and I have seen nothing that makes any claims to improvements over its ability to reduce friction. The Fords ad copy on their full Synthetic (Kendall GT1) oil touts the friction reduction without mentioning the Titanium. To Ford that means milage gains, to fleets it means long term savings. I am happy to get both for my Fifi! If I seemed harsh I am sorry but titanium is a proven additive improvement. It is indeed certified by Ford.
Kendall GT1
5w-20
ILSAC GF-5
API Service SN with Resource Conserving
Chrysler MS-6395 (Rev. T)
Ford WSS-M2C945-A
GM6094M