It is very much a tool for before/after. Much like a real dyno. Numbers aren't really anything without the ability to show the delta.
I always try and show stock vs the different levels of modifications to give you true data. Always make sure you use the same road in the same direction for all logs to keep them consistent.
A good example of using it as a great tool to show gains is my current Evo, you can see a ton of data in the deltas here.
Stock vs. now:
Stock intake vs. bolting on aftermarket intake vs. tuning for aftermarket intake
Stock vs. base tune vs. more tuning, parts vs. E85