Unfortunately many want to step out of the box of the typical stereotype but end up stepping into a different box and not really independent thinking. A huge amount of products on the market, the vast majority, are not to help you be independent, live a better life, express yourself, etc. They are simply there to make money for those that make and sell them.
The companies that take the time and spend the money to develop great real performance parts are nearly always ran by true enthusiasts that care far more about doing things right and taking care of us by offering real performance parts and real service rather than those that just market towards or try to create a trend just because they want your money.
Sometimes we get trend setting companies that build things because they love to create and offer quality products for our needs and interests, we need more of these around!
This is true in all areas, homes, vehicles, entertainment, food........