Throttle mapping is a complex situation actually. With drive by wire vehicles such as the Fiesta and pretty much all modern cars the driver input on the pedal goes through multiple translations before it results in a response from the engine. Here's a summary.
Accelerator pedal position -> translation in a torque request per gear -> Torque request translates into a load request -> Determine if we are reaching any limits or trims -> Translates into an airflow request -> Goes through the engine VE and turbocharger model -> Determines camshaft, throttle, wastegate, spark timing, fueling targets to achieve airflow and torque -> APPLIES these to actuators (wastegate, coil packs, fuel injectors/pump/ throttle plate, camshaft solenoids) -> Reads back boost, AFR, knock, camshaft position -> Determines if it has reached current torque request -> Adjusts all parameters as necessary -> Loop repeats.
Before drive by wire, the ECU was reactive. The driver moved the throttle and the ECU scrambled to deliver the ingredients needed to make the engine run at the requested throttle opening by the driver.
Now, we want to create a natural response from the vehicle but the driver input goes through a lot of filters and processes instead of the ECU simply reacting to it - it dictates it.
Because of this we spend a lot of time refining this driveability aspect. By the same token different calibrations can feel very different. Some will be pleased by one calibration and others not so much. The whole system also relies on the human driver actually adapting to the calibration as well - getting used to it. That doesn't mean we don't try our best to have as good of a response as possible (not too harsh, adjustable, flexible, sporty).
Anyways, just wanted to give some insight into what goes on behind the scenes to achieve the "feel" of the calibration. I plan to offer a few more choices (less and more aggressive similar to what the Focus ST has on offer) to help cater to a wider range of preferences.
I will also say that after calibrating a lot of drive by wire cars, Ford vehicles are some of the most natural in response - while not perfect, the Ford ECU and implementation is much more seamless than many others.