Big, heavy, expensive...automatic? I mean, I did guess it would be an SUV, but the Escape or Eco Sport seemed to make more sense. Power is a slight bump over the Sport, and I'm sure the 8-speed trans will speed things up a bit. I would hope for the tighter suspension and more direct steering. But this thing will push $50k+. SUVs such as the Audi SQ5, Jag F-Pace, Alfa Stelvio, etc are in that range. A no-option Macan S is mid $50s. I can't wait to read/watch some reviews, but I just don't see this being a hit. If I'm in the market to spend over $50k and want a sporty SUV, not sure I can see doing that on a Ford. I love my Fiesta ST, loved my Focus SVT, and even my old Ranger. But for me, Ford does best when you get a ton of performance for the money.