Interesting. I'm really hoping they can build an electric car as dynamic and enjoyable as the FiST and one without batteries that will pollute the earth for hundreds or thousands of years.
I didn't watch the video but I didn't see statements about power consumption. I think the biggest advances need to be made in the batteries, both how they are manufactured and how they perform, range and charging. The environmental impact of making these electric motors and batteries negates much (if not all) of the lack of emissions IMO.
I wonder if these current electric batteries (nickel/lithium) will be seen as the 'plastic' of the 21st century? We thought it was a good idea.....
It's a separate subject, but it is certainly wise to look ahead toward the need for better options in terms of battery production and recycle. I'm sure we'll continue to see incremental advancements from Li-Ion technology, and possibly the emergence of other options.
Beyond that, I'm not sure we read the same article. The motor claims to be far more efficient. That translates to less power consumption which would support their claims about needing smaller batteries while extending the range and such. It also claims to require less copper than current motor tech. (they don't mention what they're using as insulators) They also don't mention durability... though durability with current motors is a non-issue. If either the bearings or the brushes wear out, they're inexpensive to replace.
It takes emissions to manufacture any and everything, including our current "go boom" technology.
Our "go boom" continues to create emissions beyond its initial production phase. This is also true of magnetic field tech; the key differences being far more efficient operation, far more efficient transport of energy (no pumps and tankers), longer lasting more durable components requiring less maintenance + fluids; and
*consolidated* emissions (at power stations) meaning, far easier to monitor regulate and control.
In a nutshell, far more is required to support "go boom" tech versus "magnetic field" tech... and that's aside from what it takes to generate movement. As you pointed out, storage is a factor that needs significant advancement, but is another topic from this article which focuses on motors.