Im actually in the same boat as saying there wont be enough supply. Plus first year growing pains may be evident, sure the FiST didnt have them but its "generally speaking" a miniature Focus ST, which was a worthy test bed for alot of the same tech. We can argue semantics but that is a fairly concise statement.
I could see these things getting a 5k+ markup, but then again some dealers are better than that. When the BRZ literally JUST came out, the biggest Subaru dealer in AZ had a white one in the showroom fully loaded that was going to be the owners car, so it was just for test drives and looking at. They turned down several offers far over MSRP for it. My mom ordered her perfect BRZ through them and was told 3-6 months wait, all well and fine! It ended up being a month due to a cancelled order almost identical to hers, but even then they had her pay MSRP which she was happy to pay. Cliff Notes: Some dealers wont try to rape you on price, these BRZ's were in demand, they had 5 other buyers coming over the next couple days to look at it.
Wait until the 2nd model year, prices will go back down a bit, we will know the goods and bads and how to remedy alot of the small issues. Wait why am i even posting my FiST was in an accident and not even worth half of what I owe LOL