That is not filter cleaner. It's carburetor cleaner. It cleans the metal parts of carburetors. If you have the foam filter I saw in another thread, you would need two things: a cleaner that cleans the dirt and old oil out of the foam, then, after you get it completely dry, usually overnight at least, you use foam filter oil to oil it. You can use mineral spirits to clean the foam, then wash with dish detergent like Dawn or Simple Green and rinse with water. Then squeeze out (don't wring) and dry. Do not heat it to dry. Then oil with the filter oil, massaging it all through the foam to make sure you get an even distribution, and then squeeze out any excess oil. It is ready to install. Wearing latex or nitrile gloves is a must.
If you cannot find the filter oil at the auto parts store, go to a motorcycle dealer that sells dirt bikes. If you want to use a mineral based system as I described above, a good brand is Twin Air. They sell the cleaner solvent and oil, and you can even get it as a kit with a tub that has a snap-on lid for the washing and a smaller tub with lid for the oiling so you don't waste the oil. There is an easier system called No Toil that everything is in spray cans.
You have to clean and re-oil frequently. I'd say at minimum every 3 months.
The exception to the above would be if you have a filter that says not to oil it. I have seen some of those too. If you have one of those, just wash with soap and water, rinse, squeeze dry, and air dry.