Ok then lets take it out of the entry level then. I am speaking in regards to people other than those coming out of high school. I am with you, people shouldnt start out brand new. But others that maybe have that issue of cost of living increasing, and dont have the best paying jobs, with kids, maybe single moms? They should be pigeon holed into an SUV that is cheap entry level, while still out of their price range? Or used with no safeguards? My concern here is more about the lower class. Yes cost of living is going up. Everything is going up, but new cars are generally easy to get financed for. People want reliability. On top of that its not just about those people. I bought a Fiesta ST because I wanted something fun that didnt cost a ton of money for. I didnt want to work to pay a mortgage and a car payment. To get an Eco sport in a 4wd option on fords site, built in a way that I would want, makes it 25-26k. I can see both sides of it but I really am disappointed that everything is moving to SUV / Crossover, or Truck. Bottom line. In the realm of the entry level if you compare the cost of the Eco Sport to the cost of a base level fiesta, there is still a big gap in price. Accessibility will be impacted. My opinion. But it is what it is. We can only watch from the sidelines.