As a FORD stockholder I understand their decision.
The current craze for SUVs is still in full force, and the EcoSport should sell very well at 19.995, and will help their CAFE more than the Fiesta.
And that price is $5K higher than a base fiesta, and I'll bet incentives will be minimal, so more profit.
Why it took them so long to bring that car here I don't know, it's been made in India and Brazil for many years.
It would be nice if they offered a Manual in the Ecosport, Jeep and Kia do, but not mazda.
90% of Fiestas are sold in Europe, and they don't have to offer huge rebates to sell them there. So why bother in the US, besides the US version is made in Mexico, and we all know how our glorious leader feels about that.
It's a smart move on Fords part if demand changes in the US, it should be relatively quick to offer the Europe version in the US
Maybe someday soon, SUV's will become as distasteful as the Minivan is today.