Yeah, My wife and I, fit into the 100K+ yearly category and I'm over 30. I drive the FiST and she has a Focus. I love cars (working on them and racing them) but I have multiple residences, many...many, lol, other hobbies, and savings/ retirement. The FiST gives me the fun of a car that cost much more without having to give up my other interests. Plus, I have a teenager in the house...which isn't cheap, lol.