Even in the tech industry, much more in the past than now, video cards/cpu/ram being overclocked within an inch of their life and punching way above their MSRP was a huge draw for people regardless of what they did with the PC. There are a lot more outright blocks, hurdles and complexities involved now, sadly, but I feel there's always this subsect of a given hobby who's only goal is pushing the envelope. If people have the money, time and curiosity to do so, fuck yeah, I can appreciate it.