I used this site to help me figure out what people are paying for the ST so I'll share what I ended up paying. I'll share my experience and hope it helps new buyers as you guys have helped me.
After test driving a fully loaded ST, I realized that a base white ST was exactly what I wanted. Recaros would have been nice, but I could not justify $2000.00 for seats. Add any other options and I'd start looking at cars in the 25-30k price range such as the 2015 GTI thats coming out. I knew I had to order one as there was only one white one in the surrounding area but that came with the gray wheels. And although 375 isn't a alot, I'm taking that money and buying a 2nd set of rims. 2 sets = better than 1 set that I wasn't crazy about.
I had emailed about 15 dealers asking for them to email me with their best OTD price, and letting them know I would be doing the same for 14 other dealers. Most dealers called me right away, which already pissed me off as I said email me. Every dealer that called for the most part gave me MSRP pricing, and I told them they did not take my inquiry serious and I will not be doing business with them or lied saying they had a base white one in stock. A handful e-mailed with generic info on a base fiesta saying come in so we can best suit your needs and offered a Fiesta SE MSRP of like 14,000. I took them off my list. A few emailed me with competitive offers and said they could do invoice, but then add on some BS 300$ fee. Finally one dealer beat them all.
I ended up with a price of $21,725.00. I then used the Ford private cash coupon that I got from requesting a brochure ($500). Price 21,225. NY tax 1830.65. Tire recycling 12.50. Nys inspection $10. Gas fee 25$. $75.00 title fee (maximum allowed by NY). I then had taken 0% financing which also included 500$ off and 500$ competitive loan.
This brought the final OTD price to 22,178.15. The only thing left is the plate fees from DMV that will run about $180, but that is a DMV fee.
Had I chosen not to take 0% and taken ford's financing that starts at 3.9% I could have gotten an additional 1000$ off. $21,178.15 OTD. However I don't have the cash to pay it off right away and even if I refinanced through my bank at 1.6% I'd still pay close to 1000$ in interest unless of course I paid it off early. But with 0% I put nothing down and will have 60 months to pay it off.
I think this is a good price as my starting Price was $165.00 below the invoice price 21,890.25. (20598, 825 delivery, 39 fuel, 428 adv) and 500$ below MSRP, not a huge difference from MSRP to Invoice on this car. Just about every dealer said they could not go any lower than invoice as they would just be breaking even. This is BS because the dealer I went through was below that invoice, and I got them to throw in free All Weather ST mats (100$ value). I'm happy with the deal and other than a few emails I did no negotiating. Walked in signed the paperwork and was out in 30 minutes.
