The question presupposes that Ford is marketing the FiST. Yet there's no clear evidence that is the case. Oh, sure, I suppose there's a bit of behind-the-scenes whispering, the odd suggestion that "You should take a look at this," that sort of thing. But actual marketing? Not really. My hope would be not that they'd flog the thing 'round the block trying to get everyone to buy one, but occasionally open the barn door enough for people to get a peek inside. Maybe that's what they're doing, in such a way that one can't see it being done, but if so, I'd like to see a touch more of it.
As a for instance, a TV spot in which a car enthusiast is perusing the Motor Trend candidates for World Performance Car of the Year. He scans down the list: Alfa, Audi, Ferrari, Lambo, Merc, Beemer . . . Fiesta ST? Shots of same person driving, say, the 458, the Aventador, the Alfa, with lots of knowing nods and the like. He then walks up to a FiST, helmet in hand. Stands, peruses it for a moment, then shrugs and opens the door. Cut away to the car screaming through a turn, then slicing through a slalom. Ending with an interior shot of the driver smiling--and not wearing a helmet or racing suit, driving a winding mountain road next to another kind of exotic beauty. End with the ST logo on screen.