I wouldn't be surprised if the price goes up, they can certainly afford to do that with such demand. I can also see Konig expanding their wheel offering in this particular specification. According to my rep at Performance Tire the container that came in a few days ago is all but gone. It's up to Konig to do what they have to do to meet demand while they have the spot light. I don't think Konig is purposefully doing anything, they have many wheels, sizes, etc., IMO they just didn't anticipate the popularity for this wheel in this spec and pricing.