When I bought my last Fiesta, I was living in Detroit and there were no hills to speak of. It wasn't until I took a road trip to Nashville that I discovered the Hill Assist feature. Now that I'm living in SoCal with hills and mountains all over the place, it's a godsend. I can only imagine what it would have been like to drive here in my old '86 F150 with the 4 speed manual and foot operated e-brake.